JetBlue has extended on its three year working relationship with Tata Consultancy Services. The firm, besides its role in business development and assurance, has been tasked with expanding JetBlue’s IT platform with new analytics, customer service and operational agility capabilities.
Budget airliner jetBlue is the fifth largest passenger airline in the US, operating 221 aircraft and flying to 97 destinations across the country. As part of the modernisation of the airline, JetBlue recently announced it is expanding its relationship with Tata Consultancy Services, who will be charged with developing business channels as well as transforming the digital customer experience touchpoints.
TCS has work for JetBlue for the past three years, during which experts of the IT consulting firm were tapped to develop new platforms and provide infrastructure and quality assurance services. The newly signed deal will see the breadth of TCS’ services to JetBlue expanded through a modernisation of the airlines IT Foundation platform, which includes the addition of new customer services tools, improved operational agility and enhanced data analytics. The move will also see TCS’ India-based services and innovation centre in Pune expanded over the coming two years – to support JetBlue initiatives – and the bolstering of JetBlue's US-based team and operating arm in Mexico.
Reflecting on the agreement, Eash Sundaram, Executive Vice President and Chief Information Officer at JetBlue, says, “This strategic agreement is a reflection of our confidence in TCS as the right partner for our global talent and technology transformational needs. We love their culture, customer focus and see them as a valued extension of our teams.”
Surya Kant, President, North America, UK and Europe, TCS, adds, “To serve digital consumers, companies need to market to a ‘segment of one’ today instead of taking a more traditional mass market approach. Organisations need to embrace digital as the default, and we deeply value our relationship with JetBlue as we collectively help to further transform their operations and competitive standing.”
Aviation companies regularly turn to consulting firms to support them with technology transformations. Earlier this month Air Mauritius hired IBM and KPMG to overhaul its IT operations, while in Q2 2016 Transavia called in Capgemini to oversee a NetSuite OneWorld implementation.