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Accenture Song
Accenture (NYSE: ACN) has acquired Superdigital, a U.S.-based social and influencer agency. Superdigital will join Accenture Song to bolster existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement.
Accenture and WPP have had discussions about a potential M&A deal or partnership, multiple sources have told Campaign.
Accenture Song is undergoing a leadership shakeup as creative heavyweight David Droga prepares to step down as CEO of the $19 billion marketing arm of Accenture.
Accenture has agreed to acquire Yumemi, a leading provider of digital services and products based in Japan, which will significantly enhance its capabilities to design and launch products for clients with speed and at scale.
Accenture Song is shuffling the deckchairs again, bringing Accenture Song, the agency (formerly Karmarama), under Droga5 in the UK, creating an agency of around 170 people. Bill Scott remains as D5 CEO.
Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), has been appointed by Randstad NV, the world’s largest talent company, as its global creative and content agency of record.
