Accenture announced that Accenture Interactivehas appointed ad industry veteran Adam Kerj as chief creative officer for the Nordic region. In this role, Kerj will focus on building Accenture Interactive's creative capabilities in Sweden, Norway, Denmark and Finland. The appointment is part of a strategic effort to strengthen Accenture Interactive's presence in the region.
Kerj was previously regional CCO of McCann in the Nordics and, prior to that, CCO of 360i North America and J Walter Thompson NY. He has worked with brands such as Ben & Jerry's, Coca-Cola, HBO, Macy's, Oreo, Pampers, Puma, Rolex, Sony, Tide and Toyota and his work has won numerous awards in The One Show, Webby Awards, Effies and Cannes Lions, including a Cannes Lions Grand Prix for Oreo.
"Never before have creatives had more opportunities to create engaging ideas and experiences that have a direct impact on brands and on clients' businesses," said Kerj. "Experiences that advocate for the consumer are far more valuable than an idea that just makes the brand look good. Accenture Interactive is well positioned to bring innovative ideas and experiences to market for our clients across the entire consumer journey. The talent here is truly exceptional and different from traditional agencies in the Nordic market, which makes this role so exciting."
Anatoly Roytman, head of Accenture Interactive EALA, commented: "We bring a fresh approach to our clients and as their businesses are more competitive and complex than ever, it is crucial for us to embed creativity across all aspects to drive experience transformation. We are very excited to have such a strong creative leader as Adam joining us to help us continue to build the leading global experience agency in the Nordic region."
"We believe that creativity and human insights are the currency that make the big difference in forging strong, loyal and valuable relationships with consumers. We're thrilled that Adam is joining to spearhead our creative capabilities at this exciting time for Accenture Interactive," says Mattias Boman, Head of Accenture Interactive in the Nordics.
Sourced from Webwire