Xertica, a Latin American technology consulting company leader in enabling digital transformation projects with cloud-based solutions, announced the acquisition of BLEIN Consulting, Platinum Partner of Salesforce, to consolidate its portfolio of Cloud solutions focused on knowledge and customer experience. With this acquisition, Xertica becomes Salesforce's Platinum partner and in addition to being the # 1 partner of Google Cloud in Latin America.

BLEIN Consulting is a consulting company with more than 13 years of experience in the implementation of Customer Relationship Management (CRM) projects in corporate companies, with extensive experience in the finance, retail, manufacturing and services industries, in more than nine countries. .


Through this acquisition, Xertica will be able to offer integral solutions taking advantage of the synergies between Google and Salesforce, the latter being the world leader in Customer Relationship Management (CRM), which helps companies connect with their customers in a completely new way. The Salesforce platform includes leading services in sales management, service, marketing, eCommerce, analytics and artificial intelligence, all in a single platform in the trusted cloud.

"Xertica has a development and investment plan to continue its leadership in the ecosystem of technology consultancies that enable digital transformation in Latin America through the cloud, making us one of the first companies in Latin America to receive funds from Salesforce Ventures, time that consolidates our portfolio of process management solutions, big data, machine learning and analytics focused on the customer, "said Antonio Couttolenc, CEO of Xertica.

"This transaction will allow us to provide our clients with a portfolio of technology solutions based on Salesforce and Google that can quickly adapt to their needs, on the other hand, it will allow us to expand the leadership we have in Mexico as a Salesforce platinum consulting partner in markets like Colombia, Peru, Ecuador, Argentina, countries where Xertica is already a leader ", added Hector Romero, Managing Partner of BLEIN Consulting.

Through this acquisition, Xertica is consolidated as a leading technology consulting company in Latin America with the mission of guiding and streamlining companies in the digital transformation process.

Sourced from BN Americas